I read an article by Jeff Bullas titled, “Why Wikipedia is a Powerful Marketing Tool for Personal Branding and Business”. From my college days, I remember Wikipedia as a joke of a tool with Professors not acknowledging Wikipedia as a true source of information.
This is a great article giving notice of using Wikipedia for branding purposes. Working with Social Media, I would have not thought to use Wikipedia as he stated how it pops up on Google Search as one of the top 5 spots.
When creating a Wikipedia page, it should generate traffic back to your website. It should also provide good content for the readers.
What are your thoughts about using Wikipedia as a branding tool? I would be more than happy to hear from you.